Driving performance. Powering progress.

Shell Lubricants Macro Distributor within the Orbico Group — high-performance lubricants and advanced lubrication solutions across nine markets in Southeast Europe.

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About Orbico Lubricants

As Shell Lubricants Macro Distributor within the Orbico Group, we represent one of the world’s leading lubricant brands across nine markets in Southeast Europe: Bulgaria, Croatia, Hungary, Serbia, Bosnia and Herzegovina, North Macedonia, Montenegro, Albania and Kosovo.

Our mission is to deliver high-performance Shell lubricants and advanced lubrication solutions that help customers improve operational efficiency, equipment reliability and sustainability. Through our extensive regional presence and strong local expertise, we ensure consistent product availability, reliable supply chain management and exceptional customer support across all markets we serve.

What can we do for you?

A key pillar of our business is the efficient distribution of Shell lubricants from Shell production facilities and supply locations to the local markets we serve. Leveraging Orbico’s extensive logistics network, warehousing infrastructure and market expertise, we ensure a reliable and uninterrupted supply of products to customers across the region.

Our integrated supply chain enables effective demand planning, inventory management and timely deliveries, allowing customers to focus on their business with confidence. By maintaining strong coordination between Shell’s manufacturing and supply organisation and our local commercial teams, we provide flexibility, responsiveness and high service levels, even in dynamic market conditions.

Through strategically located warehouses and dedicated logistics operations, we deliver products safely, efficiently and in accordance with the highest quality standards, ensuring that Shell lubricants are available whenever and wherever our customers need them.

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We go beyond the traditional role of a distributor by providing comprehensive technical and commercial support tailored to the needs of different customer segments:

Passenger car and motorcycle lubricants
Commercial transport and fleet solutions
Industrial lubrication applications
Marine and energy sectors
Agriculture, construction and mining industries

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Our dedicated teams support customers throughout the entire lubrication lifecycle by offering:

Technical consultancy and lubricant application support
Oil condition monitoring and analysis services
Equipment reliability and maintenance recommendations
On-site technical visits and inspections
Technical education, webinars and knowledge-sharing workshops
Assistance with product selection and optimisation

By combining Shell’s global expertise with our local market knowledge, we help customers maximise equipment performance, reduce downtime, improve energy efficiency and optimise total operating costs.

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Strong brands are built through close cooperation with customers and consistent investment in market development. In partnership with Shell, we design and implement a wide range of marketing and business support activities that help our customers grow their businesses and strengthen their competitive position:

Sales promotion campaigns and incentive programmes
Customer loyalty initiatives
Co-branded marketing activities and point-of-sale materials
Digital marketing campaigns
Product launches and promotional events
Customer conferences, partner meetings and networking events
Technical seminars, webinars and educational workshops
Participation in regional and local trade fairs and industry exhibitions

We continuously invest in building awareness of the Shell brands and supporting our customers’ commercial success through tailored market activation programmes.

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We view our customers as long-term business partners. Our commitment extends beyond product supply to helping them achieve their business objectives through innovation, technical excellence and collaborative initiatives.

By understanding our customers’ operational challenges and growth ambitions, we deliver solutions that create measurable value. Whether through technical support, supply chain excellence, training or marketing initiatives, our goal is to build trusted partnerships that contribute to mutual success.

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Our categories

Passenger Cars & Motorcycles

Commercial Transport & Fleets

Industrial

Marine & Energy

Agriculture, Construction & Mining

What our partners say about us?

Our distribution channels

Orbico distributes a wide portfolio of products through leading FMCG retail networks across the region. We ensure strong on-shelf presence, efficient logistics, and optimized product availability. Through category management, promotional planning, and data-driven insights, we support retailers in driving category growth and enhancing consumer engagement.

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A bit more about us

COUNTRIES

Years of partnership

1000+

Customers

200+

Products & solutions

FAQ

In which markets is Orbico Lubricants present?

We represent Shell Lubricants in nine markets in Southeast Europe: Bulgaria, Croatia, Hungary, Serbia, Bosnia and Herzegovina, North Macedonia, Montenegro, Albania and Kosovo.

Which customer segments do you serve?

Passenger car and motorcycle lubricants, commercial transport and fleet solutions, industrial lubrication applications, marine and energy sectors, and the agriculture, construction and mining industries.

What support do you provide beyond distribution?

Technical consultancy, oil condition monitoring, equipment reliability recommendations, on-site visits, technical education and product optimisation – plus marketing and business development support in partnership with Shell.