Shaping SportStyle, step by step

Complete go-to-market solutions for footwear, apparel, and accessories.

About SportStyle

At Orbico SportStyle, we help leading lifestyle brands reach their full market potential through expert distribution, sales, and brand management.

As part of the Orbico Group, we have been operating since 1993, offering end-to-end solutions across 17 European markets. Our expertise spans wholesale and retail sales, marketing, and logistics in the footwear, apparel, and accessories sectors.

We proudly represent renowned international brands, tailoring our approach to reflect the unique philosophy and strategy of each partner. This deep commitment to brand integrity is what sets us apart – and what drives success.

What can we do for you?

We provide comprehensive distribution solutions tailored to local markets across 17 European countries. From retail and wholesale to e-commerce – we ensure your brand is visible and accessible everywhere it matters.

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We don’t just distribute – we build brands. Our team develops customized strategies that reflect each brand’s DNA, ensuring consistent positioning, visibility, and long-term growth.

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With strong wholesale and retail networks, we drive results through efficient sales management and a deep understanding of consumer needs and market trends.

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We deliver impactful 360° marketing – from digital campaigns and OOH to in-store activations – always aligned with the global brand strategy and local relevance.

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Reliable, agile, and scalable – our logistics and operational infrastructure is designed to support dynamic market demands while optimizing cost and performance.

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Our categories

Our core categories are apparel, footwear and accessories – across lifestyle and performance, for men, women and kids.

Apparel

Footwear

Accessories

Lifestyle

Sportswear

Online Stores

converse.pl converse.cz converse.sk converse.ro converse.bg

catfootwear.pl catfootwear.de

merrell.pl merrell.ro

What our partners say about us?

Orbico is a long-term partner contributing to our continuous growth in several countries in South East Europe, supporting PMI to accelerate the way to our smoke-free vision.

Christos Harpantidis

Vice President Europe SE Area , PMI

Awards & certificates

See all

Award Title

2025

Our distribution channels

Orbico distributes a wide portfolio of products through leading FMCG retail networks across the region. We ensure strong on-shelf presence, efficient logistics, and optimized product availability. Through category management, promotional planning, and data-driven insights, we support retailers in driving category growth and enhancing consumer engagement.

Find out more

DISTRIBUTION

RETAIL

E-COMMERCE

A bit more about us

COUNTRIES

suppliers

brands

300

employees

FAQ

Can you help a brand enter a new market?

Absolutely. With our extensive regional experience and infrastructure, we are well-equipped to introduce and establish brands in new European markets. We offer a complete market entry strategy, from logistics and sales to marketing and retail.

How does your logistics support brand growth?

We offer reliable, scalable logistics solutions including warehousing or inventory management. Our logistics capabilities are built to support dynamic market needs, ensuring timely delivery and optimised performance across the supply chain.

Do you manage retail stores directly?

Yes, we operate and manage a variety of retail formats including flagship stores or pop-up stores. Our retail spaces are designed to reflect the unique identity of each brand and offer consumers a rich, on-brand experience.

What makes Orbico SportStyle different from other distributors?

Our holistic, brand-centric approach. We don't just sell products, we build brands. We combine deep market knowledge, strategic thinking, and operational excellence with a passion for lifestyle and sportstyle categories.