Your guide to everything about Orbico

Orbico's Cluster Model delivers a powerful combination of regional scale and local market expertise. By centralising key functions such as supplier management, joint business planning, trade marketing, and optionally procurement within a strategic hub, we ensure seamless coordination across multiple countries while preserving the flexibility to adapt to local needs. This structure enables faster cross-border logistics, optimised costs with a single point of contact, and superior, consistent service standards. The cluster model is scalable and adaptable to your needs. We have 15+ years of experience optimising cluster models for best-in-class supplier-distributor partnerships. For our partners, the benefits are clear: streamlined operations, stronger supplier relationships, and access to a unified service platform that drives growth across diverse markets. With Orbico, you gain a partner that combines efficiency with agility to maximise your brand's potential.

Orbico provides comprehensive market coverage through a diverse mix of sales channels tailored to meet the needs of every client. Our structure spans modern trade, traditional trade with dedicated organised and independent proximity channels in large countries, HoReCa, pharmacies, drug stores, hair salons, gas stations and kiosks, and specialised retail, complemented by robust B2B digital platforms for streamlined ordering. We also operate dedicated wholesale and sub-distributor channels in large countries, ensuring flexibility and efficiency across all channels. This multi-channel approach allows us to deliver products where and how customers need them — whether through proximity networks, large retail chains, or online solutions — while maintaining consistent service standards and optimised logistics. For our partners, this means maximum reach, faster time-to-market, and a single point of contact for all distribution needs.

Orbico offers one of the most comprehensive portfolios in the region, spanning Fast-Moving Consumer Goods (FMCG), beauty and personal care, professional salon products, home care, food and beverages, toys, lubricants and specialised categories. Our assortment includes leading global names and trusted local favourites, ensuring relevance and quality across every category. By combining deep market knowledge with strong supplier partnerships, we deliver tailored solutions that meet consumer needs in all segments — from everyday essentials to premium products. For our partners, this breadth translates into full market coverage, cross-category synergies, and the ability to scale brands effectively across diverse channels.

Orbico's Key Account Management (KAM) approach is built on strong partnerships and tailored strategies that maximise value for both clients and suppliers. Our dedicated KAM teams operate across all geographies, ensuring personalised solutions for modern trade and key accounts in all categories. By leveraging advanced planning tools and deep category expertise, we deliver customised promotions, joint business plans, and data-driven insights that drive sustainable growth. This proactive, collaborative model guarantees consistent execution, optimised investments, and long-term relationships that strengthen brand performance across diverse markets.

Orbico combines deep market knowledge with advanced marketing expertise to deliver impactful brand strategies across all channels. Our capabilities include trade marketing, digital marketing, and media planning, supported by data-driven insights and budget management tools. We work closely with suppliers and clients to design tailored campaigns, optimise investments, and ensure consistent execution across diverse markets. By leveraging omnichannel solutions and scale with media partners, Orbico guarantees cost efficiency, strong ROI, and best-in-class practices that elevate brand visibility and consumer engagement. For our partners, this means a strategic approach that transforms marketing spend into measurable growth.

We cover key beauty categories including fragrances, make-up, skincare, salon professional, beauty accessories and selected lifestyle beauty segments.

Orbico Beauty operates across multiple European markets through a combination of regional coordination and strong local market expertise.

Our cluster model combines the strength of regional coordination with the agility of local market execution, allowing brands to scale efficiently across multiple countries while staying relevant in each market.

We provide full-service support, including distribution, sales, trade marketing, digital marketing, retail activation, PR and brand development.

Our approach is based on one aligned regional strategy, with local execution adapted to each market, consumer behavior and retail structure.

Yes, depending on the brand strategy, we can combine retail, e-retail and professional salon channels in parallel.

Yes, our teams support local adaptation of visuals, campaign execution, content creation, influencer marketing, PR and digital activations.

Yes, we organize regular product, brand and category trainings for beauty advisors, sales teams, retail partners and professional salon partners.

Yes, we have the capacity to organize brand events, product launches, masterclasses, media activations and professional education formats.

We measure performance through sales, distribution, visibility, campaign results, sell-out data and agreed KPIs, with regular reporting to brand partners.

Absolutely. With our extensive regional experience and infrastructure, we are well-equipped to introduce and establish brands in new European markets. We offer a complete market entry strategy, from logistics and sales to marketing and retail.

We offer reliable, scalable logistics solutions including warehousing or inventory management. Our logistics capabilities are built to support dynamic market needs, ensuring timely delivery and optimised performance across the supply chain.

Yes, we operate and manage a variety of retail formats including flagship stores or pop-up stores. Our retail spaces are designed to reflect the unique identity of each brand and offer consumers a rich, on-brand experience.

Our holistic, brand-centric approach. We don't just sell products, we build brands. We combine deep market knowledge, strategic thinking, and operational excellence with a passion for lifestyle and sportstyle categories.

Orbico Salon Professional offers comprehensive and diverse business solutions to their partners. Our company respects each brand's philosophy and aligns with their strategies. Our role is to raise brand awareness and actively engage in their promotion.

Our distribution channels include: hair and beauty salons, e-commerce, sub-wholesalers, premium retail stores and pharmacies.

We offer our business partners collaboration in a cluster model, with a single point of contact, ensuring simplicity of collaboration, cost-effectiveness and intelligent inventory management.

We offer our clients a wide range of hair and nail training courses in colouring, care, styling, and cutting, as well as business training. Our long-term and excellent relationships with our partners and clients, as well as our support for the development of our employees, trainers, and salespeople, have secured our leading position in the market.

We follow a structured onboarding process that includes a clear implementation timeline tailored to each client's scale. This covers full data migration — SKUs, customer master data, and historical order records — into our systems, followed by comprehensive testing and go-live support to ensure a smooth transition with minimal operational disruption.

Accuracy is built into every step of our fulfilment process. We use barcoding and scanning technology to verify each item, error-prevention controls at packing and shipping checkpoints, and continuous improvement KPIs that drive ongoing reduction in defect rates. This combination of automation and rigorous monitoring delivers industry-leading order accuracy.

We operate a robust QA framework that includes scheduled internal audits, regular inventory cycle counts, and rigorous root cause analysis for any error or incident. Findings feed back into our process improvement loop, ensuring that issues are not only resolved but prevented from recurring.

We operate a flexible transportation model combining our own fleet with carefully selected subcontractors. Carrier performance is continuously monitored against service-level KPIs, and we apply last-mile optimisation tools — route planning, density consolidation, and dynamic dispatch — to ensure on-time delivery at the lowest landed cost.

Yes. We handle both B2B and B2C fulfilment from the same operational platform, with established integrations to major marketplaces and direct-to-consumer (DTC) services. This omnichannel capability allows brands to use Orbico as a single logistics backbone whether they sell wholesale, through marketplaces, or directly to consumers.

Our cross-border team manages full customs documentation, supports clients across all common Incoterms arrangements, and applies deep trade-compliance expertise to ensure that goods move quickly and lawfully across the 24 markets we serve. We also advise on regulatory changes that may affect a brand's import strategy.

Sustainability is embedded into our operations through active CO₂ reduction initiatives across the supply chain, ongoing packaging optimisation to minimise material waste, and investment in energy-efficient warehousing. We report progress against ESG metrics and continuously raise our targets in line with industry best practice.

Yes. Our platform supports integrations with leading ERPs — SAP, Oracle, Microsoft Dynamics — as well as bespoke systems, through both modern APIs and traditional EDI channels. We work with each client to scope the integration model that best fits their architecture and onboarding timeline.

We operate to enterprise-grade cybersecurity standards, with layered access controls, regular penetration testing, and disciplined backup and disaster-recovery procedures. Contractual uptime guarantees and tested failover scenarios mean that operations continue smoothly even in the event of a major incident.

We offer flexible commercial frameworks — including short-term project-based contracts and long-term strategic partnerships — with clearly defined volume commitments and exit clauses. This flexibility allows brands at any stage of their journey to engage with us in the way that best matches their growth plans.

We hold structured quarterly business reviews (QBRs) with every key client, where we present performance data and improvement plans. Lean and Six Sigma methodologies drive our internal process work, and joint cost-optimisation programmes with clients consistently deliver year-on-year efficiency gains.

We operate a clearly defined incident-handling process: immediate corrective action, formal root-cause analysis, and a documented preventive-action plan to ensure the same issue does not recur. Clients are notified at every step and receive a closing report once the fix is verified.