We go above and beyond
We are not just a leading beauty distributor.
Join us in creating magic!
About Beauty
Beauty is an experience shaped at every touchpoint – from strategy and positioning to retail presence. Our beauty division was founded nearly 30 years ago, and over the decades, we have grown into one of Europe’s most respected and trusted beauty distributors.
We offer full-service support so our partners can plug-and-play with confidence, or choose tailored services in sales, marketing, distribution, or retail – depending on their needs. We don’t believe in a “one size fits all” approach; instead, we pride ourselves on executing brand-specific strategies that reflect each partner’s unique identity.
This commitment to precision and partnership is why some of the world’s most reputable beauty brands have been with us since the very beginning.
What can we do for you?
Your brand deserves more than distribution – it deserves a partner who understands beauty, market dynamics, and long-term growth.
Presence in key retail channels, salons, and e-commerce platforms across the region.
Market positioning, competitive analysis, and launch execution tailored to your brand goals.
Dedicated beauty advisors, in-store support, and expert training programs.
360° campaigns, influencer collaborations, digital media, and PR activation.
End-to-end supply chain, warehousing, and on-time delivery across all markets.
Orbico Beauty Cluster Model brings together people, expertise and markets to create lasting value for our partners. Combining regional scale with deep local consumer understanding, we support brands through every stage of their development, from strategy and marketing to execution and growth. Through close collaboration, market insights and a shared commitment to excellence, we help beauty brands build stronger consumer connections, unlock new opportunities and achieve sustainable success across the region.
Our categories
Makeup
Fragrances
Niche Fragrances
Skincare
Accessories
Dermocosmetics
What our partners say about us?
Orbico is our trusted partner since 2007, our business has been continuously growing and we are mutually seeking for further extension opportunities, when it comes to distribution or brand expansion. We highly value our collaborative relationship.
Fatima Manyihasz
Country Commercial Director , Estée Lauder Companies
Awards & certificates
See all
2025
2025
2025
Our distribution channels
Orbico distributes a wide portfolio of products through leading FMCG retail networks across the region. We ensure strong on-shelf presence, efficient logistics, and optimized product availability. Through category management, promotional planning, and data-driven insights, we support retailers in driving category growth and enhancing consumer engagement.
A bit more about us
FAQ
We cover key beauty categories including fragrances, make-up, skincare, salon professional, beauty accessories and selected lifestyle beauty segments.
Orbico Beauty operates across multiple European markets through a combination of regional coordination and strong local market expertise.
Our cluster model combines the strength of regional coordination with the agility of local market execution, allowing brands to scale efficiently across multiple countries while staying relevant in each market.
We provide full-service support, including distribution, sales, trade marketing, digital marketing, retail activation, PR and brand development.
Our approach is based on one aligned regional strategy, with local execution adapted to each market, consumer behavior and retail structure.
Yes, depending on the brand strategy, we can combine retail, e-retail and professional salon channels in parallel.
Yes, our teams support local adaptation of visuals, campaign execution, content creation, influencer marketing, PR and digital activations.
Yes, we organize regular product, brand and category trainings for beauty advisors, sales teams, retail partners and professional salon partners.
Yes, we have the capacity to organize brand events, product launches, masterclasses, media activations and professional education formats.
We measure performance through sales, distribution, visibility, campaign results, sell-out data and agreed KPIs, with regular reporting to brand partners.
Our presence
Exactly where you need us.
Albania
Baltics
Belarus
Bosnia & Herzegovina
Bulgaria
Croatia
Czech Republic
Germany & Austria
Greece
Hungary
Italy
Kazakhstan
Kosovo
Moldova
Montenegro
North Macedonia
Poland
Romania
Russia
Serbia
Slovakia
Slovenia
Stan Countries
Ukraine
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