Decades of Growth, Driven by People and Ideas
Discover how innovation and partnerships
have defined our path.
Our story
Our journey began in 1987 in Switzerland, when Branko Roglić founded the company with a vision to bridge brands and consumers across Europe. From those early days, we have grown into a leading distributor present in 24 countries, driven by innovation, dedication, and a passion for excellence. Every step of our story reflects our commitment to building strong partnerships, delivering tailored solutions, and embracing change in a constantly evolving market. Today, Orbico combines decades of experience with forward-thinking strategies, empowering brands to reach their full potential. Our story is not just about distribution - it’s about people, ideas, and the ambition to make an impact.
Orbico evolution
From a single operation in Switzerland in 1987 to a pan-European distribution leader today.
If you wish to be good in business you have to do it with your whole heart and have dedication.
Purpose
To connect brands and consumers through trusted partnerships and seamless solutions.
Vision
To shape the future of distribution with innovation, scale, and trust.
Mission
We support our partners with tailored strategies across sales, marketing, and logistics.
Sustainability
At Orbico, sustainability is at the heart of how we operate. By combining ESG principles with digital innovation, we reduce our environmental footprint, ensure transparency, and create long-term value for partners, people, and communities.
Orbico Best Idea
Best Idea is an annual competition for the best ideas organised bythe Orbico Group, involving all employees and departments from across the company.
Orbico Group created the inspiring Best Idea competition more than a decade ago. It takes place every year and is open to all employees from the Group's twenty-one countries, giving them the opportunity to share their best ideas and projects from the past year. The event is held in a different country each year in the form of a glamorous Gala, which is broadcast online so it can reach all employees.
This burst of creativity is essential to the identity of Orbico Group - the creators of the BEST IDEAS.
