Our Distribution Channels
We bridge the gap between brand owners and the final consumer through an extensive, multi-category retail network across 24+ countries.
Orbico distributes a wide portfolio of products through leading FMCG retail networks across the region. We ensure strong on-shelf presence, efficient logistics, and optimized product availability. Through category management, promotional planning, and data-driven insights, we support retailers in driving category growth and enhancing consumer engagement.
Distribution Channels
Proximity Channel (High-Frequency Stores)
The proximity channel includes neighborhood stores and convenience outlets that consumers visit daily. Orbico supports these partners with efficient distribution, flexible logistics, and tailored assortments. Our field teams ensure consistent product availability and strong in-store visibility.
Drugstores
We partner with leading drugstore chains to distribute a wide range of household and personal care products, including oral care, baby care, beauty, and wellness. We support brand positioning through merchandising, promotions, and strong retail relationships, ensuring effective category management and product availability.
Perfumeries
We distribute premium fragrances, makeup, skincare, and accessories through selected perfumery networks, while providing support to our partners with tailored marketing strategies, customized merchandising, branded activities, exclusive promotions, and product education, enhancing the premium retail experience and strengthening brand positioning.
Pharmacies
Through the pharmacy channel, Orbico distributes health-related products such as oral care, dermocosmetics, personal care, and wellness solutions. We ensure compliance with regulatory standards while supporting partners with product knowledge and education. Our teams collaborate closely with pharmacists to build brand credibility and consumer trust.
Hair & Beauty Salons
In the professional channel, Orbico supplies salons with premium brands across color, care, styling, and accessories. We support partners through education programs, technical training, and expert advisory services, enabling professionals to deliver high-quality services and build strong brand loyalty.
Petrol Stations
We distribute selected product categories through national and regional petrol station networks. These locations serve as key points for impulse purchases and on-the-go needs. Our logistics capabilities ensure fast replenishment and consistent product availability.
Specialized Toy Stores
Orbico supports toy retailers with carefully selected global brands and seasonal assortments. We ensure product availability during key sales periods and promotional campaigns, helping create engaging retail experiences for families and children.
Independent Retailers(Brick & Mortar)
Independent retailers remain a vital part of the retail ecosystem across many markets. Orbico supports these partners through flexible distribution models and customized assortments, while our field teams ensure strong relationships, visibility, and consistent supply.
Independent Retailers
(E-commerce)
Orbico collaborates with independent online retailers and smaller digital platforms, supporting them with product availability, logistics solutions, and high-quality content. This enables efficient digital distribution and extended reach to online consumers.
E-tail Pure Players (Webshops)
We partner with major e-commerce platforms and pure-play online retailers, ensuring optimized product presentation, efficient logistics, and strong digital visibility. Through strategic partnerships, we help brands reach consumers quickly and effectively in the online space.
Retail Channels
Multi-brand store
FabuSpot is Orbico’s multi-brand retail concept offering a curated selection of premium beauty and lifestyle brands. By combining physical retail with digital channels, it delivers a seamless customer experience and brings together luxury and mass-market brands in a modern retail environment.
Mono-Brand Stores
Orbico operates mono-brand stores for selected global beauty brands such as MAC and Jo Malone London. These stores provide an immersive brand experience, combining expert service with premium retail standards and personalized customer engagement.
Style Stores
Style stores represent Orbico’s retail concept focused on fashion and lifestyle. By combining carefully selected brands with trend-driven assortments, these stores create modern retail experiences that resonate with today’s consumers.
Mono-Brand Stores (IQOS)
Orbico operates dedicated mono-brand stores for IQOS products, offering a controlled brand environment where adult consumers can explore products and receive personalized support. Our teams ensure a consistent retail experience aligned with global brand standards.
E-commerce Channels
B2B Platforms
Orbico’s B2B platforms provide partners with digital access to our portfolio and efficient order management. Retailers and distributors can place orders, track stock availability, and optimize supply planning, enhancing operational efficiency and strengthening partnerships.
B2C Platforms
Through B2C platforms, Orbico connects brands directly with consumers in the digital space. We support online sales with high-quality product content, logistics capabilities, and digital marketing, enabling omnichannel growth and improved consumer access.
Senzacionalno
Senzacionalno is Orbico’s dedicated beauty e-commerce platform, offering a wide range of cosmetics, fragrances, and lifestyle products. It combines curated selections with engaging digital campaigns to deliver a seamless online shopping experience.
Beauty Outlet
Beauty Outlet is Orbico’s online platform offering beauty products at attractive prices from a broad brand portfolio. It enables consumers to access premium products while supporting brand visibility and optimized inventory management.
HoReCa (Hotels, Restaurants, Cafés)
Orbico supports the hospitality sector by distributing selected product categories tailored to hotels, restaurants, and cafés. Our solutions ensure consistent supply, quality standards, and reliable logistics, helping brands reach consumers in everyday lifestyle environments beyond traditional retail.
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