Connecting brands and customers across Serbia

More than 30 years of driving growth through distribution, logistics, and marketing solutions.

Businesses and Services

We facilitate the most efficient and reliable route to market — from manufacturers to points of sale and end consumers. Our specialized solutions are carefully tailored to different sectors and retail networks, ensuring speed, precision, and long-term value for every partner.

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Your full solution provider

Orbico Cluster Model

ORBICO CLUSTER MODEL

Our advanced Cluster Model is the foundation for efficient, fast, and reliable distribution of products across the region.

  • ✓ Unique advantage

  • ✓ One SPOC for Orbico region

  • ✓ One point of contact

  • ✓ One point of shipment

  • ✓ Simplicity and cost effectiveness

  • ✓ POSM design, production, delivery and deployment

Sales and Marketing

Sales & Marketing

We build strategies that drive growth. Our teams turn brand presence on the market into actual sales and customer loyalty.

  • ✓ Key Account Management

  • ✓ Category Management

  • ✓ Brand Management

  • ✓ Digital – B2B, B2C

  • ✓ Merchandising

Retail

Retail

Through our own retail chains, we gain invaluable market insights and direct experience with end consumers.

  • ✓ Mono-stores

  • ✓ Multi-stores

  • ✓ E-commerce

About Us

At Orbico, we believe in delivering solutions, not just services - and in building a culture where ideas matter more than hierarchy. Our strength lies in wide market reach, deep local knowledge, and a flexible, end-to-end approach - all powered by our most valuable asset: our people.
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As a leading distributor of consumer goods in Europe, we support some of the world's most renowned brands through integrated logistics, marketing, sales, and distribution.

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A word from our management

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Orbico Serbia is one of the most dynamic and fastest growing distributors in the market. As part of Orbico Group, the European largest distributor and supply chain management company, we are here to develop and support the brands entrusted to us by our partners. We are present and fast growing on the Serbian market since 2008 and we plan to build further our business with current and new partners. We provide national coverage and collaborate with retailers across all sales channels. Our team of young professional capable people will help finding the right distribution solutions for virtually any product category. Join us and let us build business together.

Željko Lazić
Željko Lazić
General Manager
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Distribution Channels

Proximity

Drugstores

Perfumeries

Pharmacies

Hair & Beauty Salons

Petrol Stations

Specialized Toy Stores

Independent Retailers (Brick & Mortar)

Independent Retailers (E-commerce)

E-tail Pure Players (Webshops)

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