We go above and beyond
We are not just a leading beauty distributor.
Join us in creating magic!
About Beauty
Beauty is an experience shaped at every touchpoint – from strategy and positioning to retail presence. Our beauty division was founded nearly 30 years ago, and over the decades, we have grown into one of Europe’s most respected and trusted beauty distributors.
We offer full-service support so our partners can plug-and-play with confidence, or choose tailored services in sales, marketing, distribution, or retail – depending on their needs. We don’t believe in a “one size fits all” approach; instead, we pride ourselves on executing brand-specific strategies that reflect each partner’s unique identity.
This commitment to precision and partnership is why some of the world’s most reputable beauty brands have been with us since the very beginning.
What can we do for you?
Your brand deserves more than distribution – it deserves a partner who understands beauty, market dynamics, and long-term growth.
Presence in key retail channels, salons, and e-commerce platforms across the region.
Market positioning, competitive analysis, and launch execution tailored to your brand goals.
Dedicated beauty advisors, in-store support, and expert training programs.
360° campaigns, influencer collaborations, digital media, and PR activation.
End-to-end supply chain, warehousing, and on-time delivery across all markets.
Orbico Beauty Cluster Model brings together people, expertise and markets to create lasting value for our partners. Combining regional scale with deep local consumer understanding, we support brands through every stage of their development, from strategy and marketing to execution and growth. Through close collaboration, market insights and a shared commitment to excellence, we help beauty brands build stronger consumer connections, unlock new opportunities and achieve sustainable success across the region.
Our categories
Makeup
Fragrances
Niche Fragrances
Skincare
Accessories
Dermocosmetics
FAQ
We cover key beauty categories including fragrances, make-up, skincare, salon professional, beauty accessories and selected lifestyle beauty segments.
Orbico Beauty operates across multiple European markets through a combination of regional coordination and strong local market expertise.
Our cluster model combines the strength of regional coordination with the agility of local market execution, allowing brands to scale efficiently across multiple countries while staying relevant in each market.
We provide full-service support, including distribution, sales, trade marketing, digital marketing, retail activation, PR and brand development.
Our approach is based on one aligned regional strategy, with local execution adapted to each market, consumer behavior and retail structure.
Yes, depending on the brand strategy, we can combine retail, e-retail and professional salon channels in parallel.
Yes, our teams support local adaptation of visuals, campaign execution, content creation, influencer marketing, PR and digital activations.
Yes, we organize regular product, brand and category trainings for beauty advisors, sales teams, retail partners and professional salon partners.
Yes, we have the capacity to organize brand events, product launches, masterclasses, media activations and professional education formats.
We measure performance through sales, distribution, visibility, campaign results, sell-out data and agreed KPIs, with regular reporting to brand partners.
Latest news
READ more news
Bosnia & Herzegovina
Obavijest
Slijedom sadržaja objavljenog na društvenim mrežama o mogućnosti brze zarade putem projekata vezanih uz energiju, a koji uključuju više hrvatskih tvrtki, obavještavamo naše kupce,…
Read more
Bosnia & Herzegovina
BAT & Orbico
We are continuously working on improving business and cooperation with business partners. At the beginning of this month, this work led us to successfully take over the…
Read more